Susan was born into the dance world, and at an early age worked in her family dance retail business, Taffy’s. She studied dance and began performing at a young age. Susan earned a BFA in Dance from SMU and did graduate work at Case Western Reserve University. After a NYC dance career, Susan joined the family business full time. In that role she is credited with introducing several innovative products and services, building the business and then selling it to Capezio. Susan then became an industry marketing and merchandising consultant. She is a past president of The United Dance Merchants of America and is the founder of the UDMA Dance Resource and Costume Show, and directed it for over 20 years. Susan continues her interest in dance and dance products, consulting with industry leaders and guiding them to new opportunities. Currently she is developing seminars and blogs focused on dance colleges and careers – with the goal of educating dancers of the many pathways their training can take them from performing and teaching to community engagement, and from business and entrepreneurial ventures to dance therapy and healing.